Debra Lavell & Heidi Sales, Intel
Emery Powell once said, “A strategy without metrics is just a wish. And metrics that are not aligned with strategic objectives are a waste of time.”
We don’t want to waste time. Most teams, when asked to develop metrics, start with the obvious: complexity, number of defects, lines of code, and effort. But, are these the right metrics? A better approach is to design (or reuse) metrics that help you and your customers meet your strategic objectives. At the end of the day, for a metric to be effective it must be based on what matters most. What matters are metrics that are aligned with a business strategy linked to business goals. One way to start the a metrics initiative is by asking and answering questions, such as:
- Why do you want a particular metric? Who benefits from the metric?
- Will the metric give us compelling information we will use to make better decisions?
- Why one metric and not another? What metric will be easy to implement?
- How can we measure user experience?
Come join us – we will spend the day to answer all these questions and more. I will share how Intel has MADE Metrics Matter!
When the workshop is completed the attendees will be able to:
- Apply the Goal, Question, Metric model to their current metrics methodology.
- Identify a weak metric and what to do to fix it.
- Use metrics to communicate value to stakeholders.
- Apply results to uncover gaps between performance and expectations.
- Frame expectations both internally and externally with data to support.
Target Audience: Intermediate to Advanced
Debra Lavell & Heidi Sales, 2012 Workshop, Abstract
