Building a Modern Quality Program from the Ground Up

As startups start to mature, one of the biggest trends is the decision to build a Quality Program from the ground up. However, these smaller, agile, and more devops centric companies aren't looking to hire a horde of testing specialists who act as a safety net - waiting for code to be tossed over the proverbial wall by developers to perform validation before a release can happen. Instead, engineering leadership are looking for a modern Quality Program that is significantly smaller and more specialized. They want Quality Leaders that rely on technology, push a concept of 'Quality Culture,' and are pseudo Quality Program Managers to ensure that engineering organizations successfully deliver value to their customers.

This talk takes you on the journey of why Quality Programs are changing for startups, what are some takeaways and strategies for starting a Quality Program from scratch, and what examples of key programs and technologies you will probably need to mature your Quality Program to make it scale successfully.

Jeff Sing, Sr. Engineering Manager, Iterable

Jeff SingJeff Sing is a Quality Leader who has been in the testing industry for over 15 years. During this time, he has built automation frameworks, test strategies, and executed quality initiatives for fields such as medical devices, infrastructure security, web identification, marketing tech, and experimentation and progressive delivery. 

Jeff is currently a Sr Engineering Manager at Iterable where he leads the Quality Engineering organization to orchestrate their quality control plan utilizing a combination of automated testing, implementing QA procedures, and acts as Iterable‘s customer experience champion to ensure Iterable remains the world's leading customer engagement platform. He also has built and leads Iterable‘s Engineering Operations Team which runs the services and programs to systematically improve effectiveness and productivity across the engineering organization as it scales. 

Jeff resides in Redwood City, California along with his wife and three children. Jeff studied Computer Science at UCSD, and to this day is still a passionate Chargers fan.