What would you say you do here? Reframing your Role in the QA Field.

The job of an QA Leader is to create a vision of what your QA organization and engineers roles are at your company, but the struggle is the business needs are constantly changing. For example, do we even need a QA role anymore with advances in tooling, AI, or with cheaper headcount outside the US?

To address this, I want to reframe the role of QA in the field not as testers, or developer tooling, but as engineers delivering QA as a Service (QAaaS). Running a QAaaS identifies the areas of needs that engineering lacks, highlights why the work is business impactful, and why the ROI of keeping this organization is essential. I will talk about how to build a pipeline of projects (technical tooling, developer enablement, quality process, governance system, culture shaping), justify value with telemetry/metrics, and the importance of marketing the concept of QAaaS to leadership and your peers.

Paper | Presentation

Jeff Sing

Jeff Sing is a Quality Leader who has been in the testing industry for over 15 years. During this time, he has built automation frameworks, test strategies, and executed quality initiatives for fields such as medical devices, infrastructure security, web identification, marketing tech, and experimentation and progressive delivery. Jeff is currently a Director of Engineering at Iterable where he leads the Quality Engineering organization to orchestrate their quality control plan utilizing a combination of automated testing, implementing QA procedures, and acts as Iterable‘s customer experience champion to ensure Iterable remains the world's leading customer engagement platform. He also has built and leads Iterable‘s Engineering Operations Team which runs the services and programs to systematically improve effectiveness and productivity across the engineering organization as it scales.